{"id":19294,"date":"2023-10-10T21:59:41","date_gmt":"2023-10-11T00:59:41","guid":{"rendered":"https:\/\/noticiasnoface.com.br\/?p=19294"},"modified":"2023-10-10T21:59:42","modified_gmt":"2023-10-11T00:59:42","slug":"magalu-perde-93-do-valor-o-amor-venceu","status":"publish","type":"post","link":"https:\/\/noticiasnoface.com.br\/index.php\/2023\/10\/10\/magalu-perde-93-do-valor-o-amor-venceu\/","title":{"rendered":"Magalu perde 93% do valor, o amor venceu!"},"content":{"rendered":"\n
Tombo hist\u00f3rico: entenda por que a\u00e7\u00e3o do Magalu derreteu 93% em 3 anos
Em 6 de outubro de 2023, os pap\u00e9is do Magalu foram vendidos por R$ 1,78. Cen\u00e1rio macroecon\u00f4mico e fatores internos explicam derrocada
F\u00e1bio Matos<\/a>10\/10\/2023 17:45
\"Magazine
Gigante do varejo brasileiro, o Magazine Luiza<\/a>parecia voar em c\u00e9u de brigadeiro em meados de 2020, em meio ao \u201cboom\u201d do com\u00e9rcio eletr\u00f4nico no in\u00edcio da pandemia de Covid-19. No dia 5 de novembro daquele ano, as a\u00e7\u00f5es da companhia no preg\u00e3o da Bolsa de Valores do Brasil (B3) foram negociadas a R$ 27,40, de acordo com levantamento do consultor de dados de mercado Einar Rivero.
Quase tr\u00eas anos depois da m\u00e1xima hist\u00f3rica, no preg\u00e3o de 6 de outubro de 2023, os pap\u00e9is do Magalu eram vendidos por R$ 1,78, o que significa um derretimento de 93,5% em um per\u00edodo de 35 meses. Tamb\u00e9m foi o menor patamar em seis anos, desde dezembro de 2017.
\u201cPara a a\u00e7\u00e3o chegar ao topo hist\u00f3rico, l\u00e1 atr\u00e1s, havia um cen\u00e1rio perfeito para o setor de varejo. Houve uma mudan\u00e7a cultural de comportamento do consumidor, com o uso muito maior do e-commerce do que das lojas f\u00edsicas tradicionais. A empresa estava com uma estrutura mais bem montada para atender esse movimento. O Magalu estava pronto para surfar aquela tempestade perfeita e capitalizar\u201d, explica Hugo Queiroz, especialista em investimentos e diretor de Corporate Advisory da L4 Capital.
Em tr\u00eas anos, observa Queiroz, muita coisa mudou tanto no mercado varejista quanto no cen\u00e1rio macroecon\u00f4mico. \u201cViu-se que continuou aumentando o consumo por plataformas digitais, mas ainda usando boa parte do varejo tradicional. Nesse per\u00edodo, o cen\u00e1rio macroecon\u00f4mico se deteriorou muito em termos de infla\u00e7\u00e3o e taxa de juros. Isso piorou o ambiente de consumo porque o cr\u00e9dito ficou mais caro e a maior parte das compras \u00e9 a prazo\u201d, diz.
\u201cA competi\u00e7\u00e3o tamb\u00e9m ficou mais feroz. Outros players se estruturaram muito rapidamente e se capitalizaram mais, como o Mercado Livre e a Amazon. O Magalu teve a possibilidade de surfar nessa onda, mas n\u00e3o conseguiu manter a mesma for\u00e7a dos concorrentes\u201d, prossegue Queiroz.
Desconfian\u00e7a do mercado
A desconfian\u00e7a dos investidores em rela\u00e7\u00e3o ao Magalu<\/a> aumentou diante dos resultados decepcionantes dos dois primeiros trimestres deste ano. Entre janeiro e mar\u00e7o de 2023, a empresa acumulou um preju\u00edzo l\u00edquido de de R$ 391,2 milh\u00f5es<\/a> \u2013 um aumento de 142,5% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, quando o saldo negativo foi de R$ 161,3 milh\u00f5es.
J\u00e1 no segundo trimestre, o preju\u00edzo l\u00edquido foi de R$ 301,7 milh\u00f5es<\/a>, subindo 123% em rela\u00e7\u00e3o ao per\u00edodo entre abril e junho de 2022 (quando a companhia havia ficado no vermelho em R$ 135 milh\u00f5es).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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