{"id":7438,"date":"2022-05-05T11:12:04","date_gmt":"2022-05-05T14:12:04","guid":{"rendered":"https:\/\/noticiasnoface.com.br\/?p=7438"},"modified":"2022-05-05T11:12:05","modified_gmt":"2022-05-05T14:12:05","slug":"cnn-fecha-plataforma-de-streaming-apos-um-mes-de-sua-inauguracao","status":"publish","type":"post","link":"https:\/\/noticiasnoface.com.br\/index.php\/2022\/05\/05\/cnn-fecha-plataforma-de-streaming-apos-um-mes-de-sua-inauguracao\/","title":{"rendered":"CNN fecha plataforma de streaming ap\u00f3s um m\u00eas de sua inaugura\u00e7\u00e3o!"},"content":{"rendered":"\n
\"\"
A CNN<\/a> anunciou nesta quinta-feira (21) o encerramento do CNN+, servi\u00e7o de streaming pr\u00f3prio da emissora nos Estados Unidos. A decis\u00e3o vem menos de um m\u00eas ap\u00f3s o lan\u00e7amento da plataforma, em 29 de mar\u00e7o. O desligamento oficial est\u00e1 marcado para o pr\u00f3ximo dia 30.



Em comunicado oficial, Chris Licht, novo CEO da CNN, informou aos funcion\u00e1rios da companhia que a decis\u00e3o foi tomada pela nova c\u00fapula de executivos da Warner Bros. Discovery<\/a>, que vai revisar a estrat\u00e9gia de streaming da emissora.


“\u00c0 medida que n\u00f3s nos tornamos a Warner Bros. Discovery, a CNN ser\u00e1 mais forte como parte da estrat\u00e9gia de streaming da companhia, que v\u00ea as not\u00edcias como uma parte importante de uma oferta mais ampla e atraente, juntamente com conte\u00fado de esportes, entretenimento e produ\u00e7\u00f5es de n\u00e3o fic\u00e7\u00e3o”, disse Licht no comunicado<\/a>.



“Tomamos a decis\u00e3o de encerrar as opera\u00e7\u00f5es da CNN+ e focar nosso investimento nas principais opera\u00e7\u00f5es de coleta de not\u00edcias da CNN e na constru\u00e7\u00e3o da CNN Digital. Esta n\u00e3o \u00e9 uma decis\u00e3o sobre qualidade; agradecemos todo o trabalho, ambi\u00e7\u00e3o e criatividade investidos na constru\u00e7\u00e3o da CNN+, uma organiza\u00e7\u00e3o com talento incr\u00edvel e programa\u00e7\u00e3o atraente.



Agora, nossos clientes e a CNN ser\u00e3o mais bem atendidos com uma escolha de streaming mais simples”, encerrou o executivo.
Com a decis\u00e3o, a CNN vai reorganizar as fun\u00e7\u00f5es dentro da empresa. Andrew Morse, executivo de m\u00eddia que supervisionou a cria\u00e7\u00e3o e lan\u00e7amento da plataforma, vai deixar a companhia. Alex MacCallum, ex-diretor de programa\u00e7\u00e3o, assume o comando da renomeada CNN Digital.




Os funcion\u00e1rios do streaming foram informados da decis\u00e3o nesta quinta, antes do an\u00fancio oficial. De acordo com a CNN, todos ser\u00e3o afastados, mas receber\u00e3o sal\u00e1rios e benef\u00edcios pelos pr\u00f3ximos 90 dias. Alguns ser\u00e3o remanejados dentro da pr\u00f3pria emissora, enquanto os outros ser\u00e3o demitidos com o m\u00ednimo de seis meses do valor da rescis\u00e3o.<\/figcaption><\/figure>\n\n\n\n

300 milh\u00f5es <\/h2>\n\n\n\n

A WarnerMedia gastou cerca de US$ 300 milh\u00f5es (R$ 1,3 bilh\u00e3o) no lan\u00e7amento do CNN+ e planejava gastar outras centenas de milh\u00f5es a mais nos pr\u00f3ximos anos. Os usu\u00e1rios que assinaram a plataforma neste breve per\u00edodo receber\u00e3o reembolsos proporcionais por suas taxas.<\/p>\n\n\n\n

JB Perrette, chefe de streaming da Warner Bros. Discovery, detalhou o objetivo da empresa com o encerramento da plataforma e afirmou que a CNN ainda ter\u00e1 papel essencial na produ\u00e7\u00e3o e desenvolvimento de novos produtos para os streamings da companhia.<\/p>\n\n\n\n

“Os consumidores s\u00e3o o centro de nossa estrat\u00e9gia. Em um mercado de streaming complexo, eles querem simplicidade e um servi\u00e7o completo que proporcione uma experi\u00eancia melhor e mais valor do que ofertas independentes e, para a empresa, um modelo de neg\u00f3cios mais sustent\u00e1vel para impulsionar nossos investimentos futuros em jornalismo de qualidade e narrativa. Temos oportunidades muito interessantes pela frente no espa\u00e7o de streaming, e a CNN desempenhar\u00e1 um papel importante l\u00e1”, completou.<\/p>\n","protected":false},"excerpt":{"rendered":"

300 milh\u00f5es A WarnerMedia gastou cerca de US$ 300 milh\u00f5es (R$ 1,3 bilh\u00e3o) no lan\u00e7amento do CNN+ e planejava gastar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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